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Aligning with its mission to provide members with extreme service, NAFCU has released a new Credit Union Compliance Advertising Guide. The member-only guide, designed for both compliance and marketing professionals, covers the federal regulations that apply when advertising credit union products and services.

Download the digital-only guide and start navigating the complex federal regulatory framework related to advertising. Gain access to useful tools, such as trigger terms tables and media reference charts, and learn about strategies credit unions can employ to ensure compliance and marketing work efficiently together.

The guide also offers an overview of the rules covering various products offered by credit unions, including guidance on product-specific regulations and general principles. While developed by NAFCU's Compliance Team, the guide goes beyond compliance roles.

Credit unions will benefit from NAFCU’s Credit Union Compliance Advertising Guide by:

• understanding advertising rules for social media, email, and more;
• reviewing disclosure requirements for advertisements;
• researching advertising laws and regulations;
• training staff in advertising; and
• helping keep credit unions from violating rules, and more.

In addition to providing credit unions with need-to-know regulations, the Credit Union Compliance Advertising Guide also includes appendices featuring relevant NCUA Letters to Credit Unions, additional NAFCU resources, state sweepstakes laws, and primary state financial institution regulators.

For additional information or questions on the Credit Union Compliance Advertising Guide, NAFCU's compliance team is just one call or email away. The team responds to member inquiries within one business day.

Interested in becoming a NAFCU member? Check out the benefits of membership and contact NAFCU Vice President of Membership Catherine Safady for more information.