Newsroom
August 30, 2013
TFCU features social media policy tips
Sept. 3, 2013 – The September/October issue of The Federal Credit Union – now online – features tips from NAFCU Digital Content Strategist Kirstin Orr on how credit unions can develop an effective social media policy for their staff.
Orr calls social media policy "one of the most important, and often overlooked, aspects of any social media strategy." In her column, "The Social Life," she explains how helping employees understand the benefits and risks of representing their credit union's brand online can help enhance a credit union's reputation.
Orr advises encouraging employees to help promote a credit union's brand online, as long as they know – in "plain English," not legal jargon – what the credit union's official policy for sharing information online is. With regard to drafting the policy, Orr recommends, above all, "transparency and common sense."
"Your positive reputation is built from trust, and your social media policy should support that," Orr says. She specifically advocates making sure employees always identify their role in their organization when posting online, so as to not appear to be misleading anyone.
Orr's advice, as well as other must-read articles including a feature on what credit unions need to know about EMV chip technology, are available online in the digital edition of TFCU.
Orr calls social media policy "one of the most important, and often overlooked, aspects of any social media strategy." In her column, "The Social Life," she explains how helping employees understand the benefits and risks of representing their credit union's brand online can help enhance a credit union's reputation.
Orr advises encouraging employees to help promote a credit union's brand online, as long as they know – in "plain English," not legal jargon – what the credit union's official policy for sharing information online is. With regard to drafting the policy, Orr recommends, above all, "transparency and common sense."
"Your positive reputation is built from trust, and your social media policy should support that," Orr says. She specifically advocates making sure employees always identify their role in their organization when posting online, so as to not appear to be misleading anyone.
Orr's advice, as well as other must-read articles including a feature on what credit unions need to know about EMV chip technology, are available online in the digital edition of TFCU.
Share This
Related Resources
Add to Calendar 2024-06-26 14:00:00 2024-06-26 14:00:00 Gallagher Executive Compensation and Benefits Survey About the Webinar The webinar will share trends in executive pay increases, annual bonuses, and nonqualified benefit plans. Learn how to use the data charts as well as make this data actionable in order to improve your retention strategy. You’ll hear directly from the survey project manager on how to maximize the data points to gain a competitive edge in the market. Key findings on: Total compensation by asset size Nonqualified benefit plans Bonus targets and metrics Prerequisites Demographics Board expenses Watch On-Demand Web NAFCU digital@nafcu.org America/New_York public
Gallagher Executive Compensation and Benefits Survey
preferred partner
Gallagher
Webinar
Add to Calendar 2024-06-21 09:00:00 2024-06-21 09:00:00 The Evolving Role of the CISO in Credit Unions Listen On: Key Takeaways: [01:30] Being able to properly implement risk management decisions, especially in the cyber age we live in, is incredibly important so CISOs have a lot of challenges here. [02:27] Having a leader who can really communicate cyber risks and understand how ready that institution is to deal with cyber events is incredibly important. [05:36] We need to be talking about risk openly. We need to be documenting and really understanding what remediating risk looks like and how you do that strategically. [16:38] Governance, risk, compliance, and adherence to regulatory controls are all being looked at much more closely. You are also seeing other technology that is coming into the fold directly responsible for helping CISOs navigate those waters. [18:28] The reaction from the governing bodies is directly related to the needs of the position. They’re trying to help make sure that we are positioned in a way that gets us the most possibility of success, maturing our postures and protecting the institutions. Web NAFCU digital@nafcu.org America/New_York public
The Evolving Role of the CISO in Credit Unions
preferred partner
DefenseStorm
Podcast
AI in Action: Redefining Disaster Preparedness and Financial Security
Strategy
preferred partner
Allied Solutions
Blog Post
Get daily updates.
Subscribe to NAFCU today.