The Secret to Effective Sales Coaching: Focus on People, not Product

August 22, 2018 | 2:00pm - 3:00pm ET

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About the Webinar

A recent study of sales leaders identified a huge gap in sales performance (18%) between organizations that provide too little coaching and top performing organizations that provide frequent coaching. So why is effective and consistent coaching still the exception and not the norm? Join this panel-style webinar to hear practical tools and advice on how to overcome coaching obstacles and increase sales.

This webinar will cover:

- The three main obstacles to effective coaching: time, accountability and skill/confidence level.

- Strategies for coaching to different personality/behavior styles

- Best practices from high-performing organizations with effective sales coaching strategies

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Presented By

George Brewster
George Brewster, Senior Vice President of Sales Development, Allied Solutions

George Brewster has been the Senior Vice President of Sales Development at Allied Solutions the past 9 years.  George has 36 years of experience in the training & development of people toward the achievement of their life and work goals while simultaneously working with organizations to achieve success through an effective structure, systems, and collaboration.  George's primary passion across that time has been helping individuals and organizations identify the intersection of the work the organization most needs an individual to do with the work the individual most wants to do.  Discovering that intersection is where both the organization and the individual achieve success.

Julie ann Wessinger
Julie ann Wessinger, National Director of Client Performance Strategies, Allied Solutions

Julie ann is Allied Solutions' National Director of Client Performance Strategies. Client Performance Strategies represents "best of class" organizations that provide proven solutions to measurably impact sales, customer loyalty and organization growth. Affiliates include Integrity Solutions, Sales Vision, and DDJ Myers leadership institute. Julie ann has 23 years of experience working with credit unions, banks, and the insurance industry.


She has spent the majority of her career helping organizations develop or enhance their internal sales and service culture. Change has been accomplished through a collaborative plan that includes the implementation of tools such as: organizational and individual needs assessment; implementation of performance metrics; needs-based sales training; leadership coaching plus recognition development and consulting.
 

Elisa Matthews
Elisa Matthews, Client Performance Strategies Integrity Solutions Facilitator, Allied Solutions

Elisa is Allied Solutions' Client Performance Strategies Integrity Solutions Facilitator. Client Performance Strategies represents "best of class" organizations providing proven solutions to measurably impact sales, customer loyalty and organization growth. Affiliates include Integrity Solutions, Sales Vision, and DDJ Myers leadership institute. She is a certified facility of Integrity Selling®, Integrity Coaching®, Integrity: The Member Advantage®, and Achieve! ®

Clients consistently experience impressive, measurable increases in bottom line income, employee motivation, and member/customer loyalty as a result of their commitment to these solutions. Elisa brings her strengths to the marketplace, in partnership specifically with Integrity Solutions, in order to provide even stronger impact through the use of the Integrity Solutions’ proven behavior change processes along with a suite of performance development and training tools.

Elisa has 17 years of experience working within the financial services industries. She is an experienced facilitator with a demonstrated history of working in the banking industry. Skilled in Talent Management, Customer Service, Coaching, and Sales.

Bruce Wedderburn
Bruce Wedderburn, Chief Sales Officer, Integrity Solutions

Bruce Wedderburn is Chief Sales Officer for Integrity Solutions.  He leads a global team of employee and channel salespeople to address client’s sales, coaching and customer service challenges, while delivering year-on-year revenue growth.  In his role, Bruce delivers keynote presentations to organizations on the latest groundbreaking research around how companies can achieve competitive differentiation, drive additional client value and distance themselves from their competitors in an increasingly commoditized marketplace. He has authored several research projects, white papers, and blogs on the topic of coaching.

Bruce has worked in the performance improvement industry for over twenty years and has opened up new relationships with distributor organizations in China, Japan, United States, Brazil, Mexico, Australia and Singapore while achieving the highest profitability in the company.