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The financial services industry is changing rapidly, and a true digital strategy requires a move beyond technology that encompasses a credit union’s entire approach to doing business. Before diving into technology decisions, credit unions should understand the integrated experience their members are seeking and where the credit union’s current engagement efforts may fall short. Listen now to gain valuable insights on mastering digital strategy and attracting younger, digital native consumers
Presented By
Jeff Dillon
Jeffrey Dillon, VP Digital Consumer Experience, CUNA Mutual Group
Jeffrey Dillon leads the Digital Consumer Experience group that is responsible for building the digital aspects of CUNA Mutual Group’s Direct-to-Consumer business. This program focusses on identifying viable digital media tactics to reach consumers, the content to engage them, and developing the digital platforms that will serve our sales, servicing, and analytical needs.
Jeffrey joined CUNA Mutual Group in February of 2018 after spending 15 years with Capital One and HSBC focused on digital media, online experiences, and digital analytics for a wide range of financial products. Jeffrey earned his bachelor’s degree in Decision Science from Miami University in Oxford Ohio, and his Juris Doctor from Loyola Chicago School of Law. Additionally, he has been featured as a speaker in several digital media, advertising, and user experience forums.