LendKey is the NAFCU Services Preferred Partner for Student Loan and Student Loan Refinancing Platform.
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Key Takeaways:
- [02:29] 66% of Gen Z are saying that they are worried about accumulating or not being able to pay off their student loan debt. More than 80% of respondents in that survey said they are going to attain at least a two-year degree.
- [03:21] 67% of student loan borrowers took out at least one additional product with the credit union who they finance their student loan through. It is a great opportunity to not only attract but to continue to retain and grow those relationships.
- [10:07] Franklin Mint wanted to offer the program to prospective members so they did print advertising, online advertising, outdoor advertising, and Pandora. The first 7 months of the year they averaged 300-400 visits to their student loan page. After the campaign, it went up to 1500-4000 visits.
Presented By
Amanda Bardonner
Director of Account Management | LendKey
Amanda Bardonner is responsible for overseeing client partnerships and B2B marketing for LendKey. Prior to joining LendKey, Amanda served in marketing leadership roles with TruStone Financial and Connexus Credit Union. Drawing on her industry experience, Amanda partners with credit unions to develop unique strategies that help achieve their organization goals, balance sheet management objectives and member growth initiatives.
Tom Kane
Assistant Vice President of Marketing Communications | Franklin Mint Federal Credit Union
Tom Kane, Assistant Vice President, has served as Marketing and Communications Manager at Franklin Mint Federal Credit Union for 10 years. He has spent 30 years in corporate marketing at financial institutions in the greater Philadelphia region.