Strategic Resource Management (SRM) is the NAFCU Services Preferred Partner for vendor cost benchmarking and contract negotiation services.
For more information, check out this blog post: Banking on a Good Problem to Have | The Deposit Influx Wave.
Listen On:
Key Takeaways:
- [02:26] The average consumer checking balance in 2020 increased by $1833 which is 37%. You can see that a lot of this federal money is still sitting in bank accounts.
- [05:00] Outside of the FICO score, what’s more predictive of financial capacity than the amount of money that a member keeps in their checking account from month to month. It is direct evidence of their ability to service debt.
- [11:49] Digital marketing is a game-changer for credit unions in competition with the larger banks. Digital marketing starts with the audience, not the channel. Who do I want to communicate with and where can I find them online?
Presented By
Robert Koehler
Executive Vice President, SRM
Robert Koehler has more than 20 years of experience in developing vendor negotiation strategies. With a focus in card portfolio strategy, Robert has successfully led multiple high-value projects for financial institutions in such areas as card branding, ATM/EFT processing, PAU programs, and rationalization of operational service cost across large branch networks.
Tim Keith
Chief Strategist, Account Boost, SRM
Tim Keith is the Chief Strategist of Account Boost at SRM (Strategic Resource Management), an independent advisory firm serving financial institutions. Specializing in leveraging digital marketing plans to drive loan and deposit growth, Tim has decades of experience assisting hundreds of banks and credit unions to understand their customers at a higher level. Tim leads a team that supports clients to develop, execute, and track marketing campaigns.