Listen On:
Key Takeaways:
- [01:02] Banking relationships have really changed dramatically. There are so many competitors in the credit union industry. What we really need to focus on is making sure we are keeping our members engaged.
- [02:36] The average member has at least 4-6 other relationships besides just the credit union. We need to make sure we are keeping us top of mind.
- [10:18] A new member is 4 times more likely to leave in the first year than later in the relationship. It is very important to make sure you are getting those new members engaged.
Presented By
James White
Industry Principal, Banks & Credit Unions | Total Expert
James White, industry principal at Total Expert for banks and credit unions, has over 25 years of experience helping modern depositories grow market share and drive profitability. James’ leadership experience spans strategic planning, product development and delivery, professional services, sales and marketing, and customer success. Having worked with some of the largest banks and credit unions in the world, James believes in the power of an empathetic bank or credit union to create customers for life.