Musings from the CU Suite

Dec 11, 2018

Why would they?

Written by Anthony Demangone, Powered by NAFCU

My father is a credit union guy.  A credit union moved into our town back in the 1980s, and that was that. He was hooked. 

I'm also a credit union guy. I belong to six credit unions.  It is a quasi-addiction that I am completely at peace with given my situation. 

One of my many credit unions has a nice share certificate rate.  I let my father know, so he could take advantage.

He had a number of questions for me:

  • Can I belong to more than one credit union? 
  • What's the difference between an annuity and a share certificate?
  • I see ads for a CD at a local bank. Are they different than a share certificate?
  • The website did look confusing. My father thought that he only had access to IRA certificates with this credit union. It turns out that the IRA certificates were simply the first listed on a chart. You had to click to move to the non-IRA certificates. 

I could easily explain all of these things to my Dad. And for a second, I was surprised at some of his questions. 

But then it hit me. He didn't know these things?

Why would he?

My Father has a BS in physics with a minor in math. He is very smart. He spent his days in a manufacturing plant dealing with quality control issues with phosphors.  He now spends his time helping our local church.

He isn't a financial services expert.  

Sometimes, we can get too close to things. In our head, they are as clear as crystal.  Share draft accounts. Suffix "three." NSF versus ODP.  In some places, BSA means the Boy Scouts of America. Not in our heads. 

My conversation with my Dad reminded me that we always need to paint a clear picture. Communication is tough. Assume nothing.  Keep it simple. 

So I took my time and explained things to my Dad.  Which is only right. 

He helped me learn to eat with a spoon not too long ago. 

Papa D!
He also taught me how to hit tennis balls and root for the Steelers.

                                                                                

Come one, come all - and save money on your 2019 NAFCU conferences.  Use the code HOLIDAY on any of NAFCU's 2019 conferences, and save $300.  You can use it to send as many people to as many conferences in 2019 as you like.  Well, they have to be NAFCU conferences. 

About the Author

Anthony Demangone, Executive Vice President and COO, NAFCU

Anthony Demangone, NCCO is Executive Vice President and Chief Operating Officer at NAFCU, where he oversees day-to-day operations and manages the association's education, marketing, membership, human resources, building facilities, finance and information technology functions. He also authors NAFCU's executive blog, Musings from the CU Suite and co-authored "Managing and Leading Well," a book for credit union leaders, with NAFCU President and CEO Dan Berger.

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