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Oct 13, 2016

Relying too much on today

Written by Anthony Demangone

When you walked outside today, you saw the world as it is.  

It is remarkedly similar to yesterday. And tomorrow will be very similar as well. 

What we see today seems permanent. 

But much the way a puppy grows into a 100-pound dog, changes happen slowly. Often too slowly to see in a week or a day. 

Just this week, advertising publications are all abuzz with the news that television ratings for the NFL are down double-digits. Wait! Wasn't the NFL a sure thing?

It is possible that the ratings are down due to the election. Or due to the fact that we consume television differently. Perhaps the NFL is as strong as ever.

But it is also possible that fewer people care about football. Perhaps more are watching soccer. Or going to church. Or hiking in the woods.

But why are we shocked that the NFL is losing viewers?  Because we may be relying too much on today.

In 1950, the most popular sports were baseball, boxing and horse racing. 

In the 1960s, baseball and boxing were still dominant. But in 1967, a small event called the Super Bowl was played. It didn't sell out. But it started changing things.

Today, few follow boxing. Can you name the heavyweight champ? Horse racing is low on the totem pole. Football seems to be king. Today.

All of this leads me to believe that big changes are possible. But you have to keep pushing every day. Many won't notice the changes on a day-to-day basis.

But keep pushing anyway. 

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A few NAFCU shameless plugs programming updates: 

 

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