CPRA Resource Issue Brief

The California Privacy Rights Act of 2020 (CPRA), like the California Consumer Privacy Act of 2018 (CCPA), was proposed by the consumer advocacy group Californians for Consumer Privacy. Unlike the CCPA, the CPRA traversed the entire California ballot initiative process and became law when a simple majority of California voters in the November 2020 general election approved Proposition 24. When the CPRA took full effect on January 1, 2023, some of its amendments to the CCPA's business obligations began to apply retroactively to consumers' personal information collected on or after January 1, 2022. This document is intended to provide a basic roadmap of the CCPA and highlight the CPRA's most impactful amendments.